I have identified two major implications of my study. First, my study affirms that society is increasingly taking a critical stance toward the role of companies in people’s digital lives, specifically with capitalist companies such as Amazon and Facebook that I discuss at length. The September 2020 release of The Social Dilemma on Netflix shows that the ideas pertaining to my study such as surveillance and privacy are gaining more traction in popular media. This docudrama focused on exposing the harms of social media such as mental health concerns, control as well as the capitalistic gains and the surveillance capitalism that result from using digital devices (The Social Dilemma). The Social Dilemma discusses the realities of how our social world infiltrates and possesses real world consequences. As a system, the type of capitalistic surveillance The Social Dilemma demonstrates is accepted “as the natural state of things” and occurs constantly although invisibly (McGowan 4). The system of surveillance capitalism “is just a bunch of parts that function together as a whole, which more people are only reminded of when something breaks” (Snowden). It is not until something that is perceived as natural, ruptures that a system is recognized. The Social Dilemma is the rupture in the system of our digital technologies that causes users to pause and acknowledge where this path of continuous capitalistic surveillance and control leads. As The Social Dilemma took over screens nation-wide, there is a renewed attention to push back against the capitalistic forces and companies that rule our lives.
 

Secondly, my findings apply beyond my major conclusions in that they reveal there is a greater need for more policy on data collection and online surveillance. My study signals that as consumers learn to possess the ability to counter surveil capitalists, they need laws and policies that will support them in taking action. As my study indicates, specifically with the guillotine outside of Bezos’ home, consumer activism is becoming stronger. As the activism against surveillance and capitalist companies continues to spread, it creates a need for policies and laws that are more consumer focused.
 

In addition, my study expands the previous limited research on the power held between the capitalist and consumer. Specifically, there is a lack of attention paid to the relationship and gaze between capitalist and consumer. My study also brings awareness to the lack of research that exists on counter surveillance and the needs for its further study. More specifically my study focuses on the consumer’s ability to combat surveillance practices by capitalistic companies.